theatlanticvideo:

Grow Wings or Dissolve Into a Flock of Birds in a Gorgeous Interactive Video

Chris Milk’s latest interactive project transforms viewers’ silhouettes in surreal ways. The Creators Project goes behind the scenes to find out how it works.

This video encapsulates all the things I love most about interactive art:

• The ideas that can be expressed in new and exciting ways.
• The look on the faces of visitors as they lose themselves in the work. “It makes you feel like you’re not really at an art gallery but you’re taking on the shape of something else and you kind of lose yourself for a second.”
• The way the work changes and evolves in front of an audience (and the dialogue that creates). “The most interesting part for me is that with this new two-way canvas, there can be an actual conversation between the work and the viewer. And my hope is that the art becomes the way in which you speak to the piece, as much as it is in the way in which it speaks to you.”
• And most of all, the essential fact that we have barely scratched the surface of the potential of this medium. “So we’re at the beginning of this new art form, this interactive medium where we don’t know what it will be in a hundred years, in the same way that at the beginning of cinema, they didn’t look at it as this could be color and crane shots and close-ups and dialogue and music and it could be The Godfather. We’re at the same stage with this interactive medium.”

I find everything about this invigorating and exciting.

(via theatlantic)